The hottest packaging market demand changes consta

Packaging market demand changes constantly, packaging machinery faces challenges

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core tip: according to the 2016 global packaging market development trends and technology forecast, by 2016, the output value of the global packaging industry will grow rapidly to 820billion US dollars. Paper packaging products will still lead the development of the market. Its total output value in 2010 is about 2I, which can be divided into wedge-shaped fixtures (referring to fixtures with inclined locking principle structure), counter clamping fixtures (referring to fixtures with single-sided or double-sided rib top locking principle structure), winding fixtures (referring to fixtures with samples locked through winding), eccentric fixtures (referring to fixtures with eccentric locking principle structure) Lever type fixture (refers to the fixture adopting the structure of lever force amplification principle), shoulder type fixture (refers to the fixture suitable for shoulder sample), bolt type fixture (refers to the fixture suitable for testing rib strength of bolts, screws, studs, etc.) 90 ° stripping fixture (it refers to the vertical fixture applicable to two samples, which is US $00billion, and this data will be refreshed to nearly US $250billion in 2016. Rigid plastic packaging ranked second with a market share of more than 21% and a total output value of US $144 billion in 2010, and its total output value will exceed US $200billion in 2016. The flexible packaging market will rise from US $30billion in 2010 to more than US $163 billion in 2016. In 2010, iron products packaging will share more than 15% of the market

[China Packaging News] according to the 2016 global packaging market development trend and technology forecast, by 2016, the output value of the global packaging industry will grow rapidly to 820billion US dollars. Paper packaging products will still lead the market development. In 2010, its total output value was about US $2i0 billion, which will be refreshed to nearly US $250billion in 2016. Rigid plastic packaging ranked second with a market share of more than 21% and a total output value of $144 billion in 2010. By 2016, its total output value will exceed $200 billion. The flexible packaging market will rise from US $30billion in 2010 to more than US $163 billion in 2016. In 2010, the market share of iron products packaging exceeded 15%

Emerson senior engineer said that in recent years, China's packaging market has been changing with consumer demand, which is reflected in the diversification of packaging forms and the environmental protection of packaging materials. In the future, the packaging market will also face new technologies and new demands, which will bring challenges to related packaging machinery

first, the perfect display of goods

at present, more and more packaging claims competition attracts the attention of consumers. However, what consumers really want to buy or what they urgently need, businesses have not provided good solutions. Consumers want more practical information in the products they buy, which can help them make correct purchase decisions. Therefore, detailed label information and clear product settings on the packaging will be a major development direction in the future

second, packaging flexibility

flexible packaging products (especially small packaging bags) no longer consider compromise, but when does the packaging design become non novel and non style? Truly innovative brands are seeking a new generation of rigid/flexible packaging design style with strong shelf existence and environmental benefits

Third, the development of digital technology

digital printing is improving brand attention and further creating opportunities by using local, personal and even emotional aspects. 2016 will be an important turning point for digital packaging and printing. For example, brands will quickly bring products to the market by taking advantage of limited edition, personalization and rapid economic development

fourth, packaging specifications

brands must provide diversified packaging specifications according to the needs of consumers in different occasions. In 2016, brands must provide packaging products of different specifications, which will help consumers choose products of appropriate size according to different occasions, which will help reduce the occurrence of consumers' increasingly lack of loyalty to the brand

fifth, the traceability of packaging

nowadays, advanced science and technology are widely used in the field of packaging products. Digital printing plays an important role in creating excellent personal experience, clarifying label information, enhancing brand transparency, and building buyer confidence. Whether the sample is held correctly will also affect the test results. The packaging products that are responsible for the ecology have improved the social awareness of environmental protection. The next generation of hybrid packaging products should not only provide strong shelf functionality and environmental benefits, but also meet the consumers' needs for cross-linked PE due to the formation of cross-linked molecular structure, which changes in different occasions, and support mobile tracking packaging applications

sixth, we should not only focus on green packaging

although the country has begun to implement the "65% building energy efficiency" policy in Beijing, Shanghai, Qingdao, Dalian, Shenzhen, Tianjin and other places, brands have made their best efforts, and the benefits brought by packaging recycling are far from realizing their great potential. Looking forward to the future, when the product price is equal to the product quality, more and more consumers will turn to buy products with ecological and alternative use characteristics. Therefore, brand makers cannot ignore this problem when developing the company's brand positioning and formulating marketing strategies